Outback road leading into Australian horizon

Accelerating Australia’s Automotive Insight

Real-time news, expert reviews and multimedia storytelling from the roads that matter.

Southern Drive Media newsroom with journalists brainstorming

About Southern Drive Media

Founded in the heart of Melbourne’s thriving tech precinct, Southern Drive Media has grown from a two-person blog into Australia’s most trusted automotive newsroom. Our reporters travel thousands of kilometres each year—from the red dirt of the Northern Territory to Tasmania’s winding coastal roads—so readers can experience every vehicle through an unfiltered Australian lens.

We champion transparent journalism. Every claim is backed by data, every review includes bench-marked testing, and every opinion is disclosed. Whether you’re comparing battery range in summer heat or dissecting the economics of synthetic fuels, we bring clarity and candour to the discussion.

4,800+

Articles Published

650+

Vehicles Tested

120+

Industry Events Covered

Vehicle Reviews

Independent evaluations conducted on Australian roads with objective scoring metrics covering performance, comfort, technology, sustainability and overall value.

Blue electric coupe on coastal road
Score 92/100

2024 Horizon Electra Coupe

  • Range: 540 km tested
  • 0-100 km/h: 3.8 s
  • Efficiency: 15.2 kWh/100 km
Rugged diesel ute climbing rocky terrain
Score 86/100

2024 Outback Ranger Pro 4x4

  • Towing: 3,500 kg braked
  • Fuel: 8.1 L/100 km
  • GCM: 6,300 kg
Hybrid SUV cruising city streets at dusk
Score 89/100

2024 MetroCross Hybrid AWD

  • Combined: 4.7 L/100 km
  • Battery: 2.1 kWh
  • ANCAP: ★★★★★
Podcast hosts recording Garage Talk episode

Garage Talk Episode 42 – EV Race Across Victoria

Torque & Tech podcast cover art

Torque & Tech

28 min 36 sec

Road Noise podcast cover art

Road Noise

34 min 12 sec

Market Analysis & Data

Monthly new-car sales chart Fuel price trend graph EV adoption heatmap

Event Coverage

Melbourne International Auto Show 2024 crowds

Melbourne International Auto Show 2024

Pit lane action at Bathurst 1000

Bathurst 1000 Pit-Lane Live

Classic race cars at Goodwood Festival of Speed

Goodwood Festival of Speed Highlights

Sustainability Spotlight

Green Fleet Testing

Our EV and hybrid test program measures real-world efficiency and tracks battery degradation across Australia’s diverse climates.

Carbon-Neutral Operations

All newsroom emissions have been offset through certified Victorian reforestation projects, verified annually by Climate Active.

Recycling in Production

Print supplements use FSC-certified paper, soy-based inks and are processed in facilities powered by 100 % renewable energy.

Meet the Team

Portrait of Alexandra Reed

Alexandra Reed

Editor-in-Chief

15 years in international automotive journalism, specialising in policy & safety regulation.

LinkedIn
Portrait of Marcus Chen

Marcus Chen

Chief Vehicle Tester

Mechanical engineer turned reviewer with 600+ cars tested on track and road.

Twitter
Portrait of Priya Nair

Priya Nair

Data Analyst

Transforms raw automotive data into interactive stories & visualisations.

LinkedIn

Reader & Industry Feedback

Portrait of Liam Watkins

Liam Watkins

Fleet Sustainability Manager, EnviroLogix

“Southern Drive’s EV coverage is the most balanced and data-driven in Australia.”

Portrait of Sophie Duval

Sophie Duval

Product Engineer, Horizon Motors

“Their track reviews helped us refine suspension settings before launch.”

Portrait of Aarav Malik

Aarav Malik

Motorsport Enthusiast, Brisbane

“I appreciate the no-nonsense dyno charts—finally a publication that talks torque curves, not marketing hype.”

Portrait of Grace Wong

Grace Wong

EV Owner, Canberra

“Their charging-network comparison saved me hours—and probably a few grey hairs.”

Portrait of Tomislav Radić

Tomislav Radić

Aftermarket Supplier, Adelaide

“Advertising with Southern Drive delivered the best ROI of any digital campaign we’ve run.”

Stay in the Driver’s Seat

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Contact & Headquarters

Address: 56 Evans Street, Suite 4B, Melbourne, VIC 3000, Australia

Phone: +61 3 9123 4567

Email: info@

Business Hours: Mon–Fri 9:00–17:30 AEST

Map showing Melbourne, Australia